How to Create a Sizmek Ad

To begin, go to http://admgr.liebertpub.com. Make sure you're in the correct web property. Make sure you're in the correct web property. If you're not, change the web property.

Next, click the Ad Mgmt button in the top navigation:

Next, navigate to the advertiser you want to work on by clicking the letter that corresponds to the first letter of the advertiser's name:

Once you've found the advertiser, click the file folder icon to view campaigns:

Next, click View Zones for the campaign you want to add the add to:

You can now view zones and add ads. Choose the tab that corresponds to the zone you wish to add the ad to:

Go to the position you wish to add the creative to and click the Ad ad to by clicking the Add new Ad link:

Next steps:

  • Give the ad a name in the Name field.
  • Enter the click through url in the TargetURL field.
  • Enter the Start Date in the provided field.
  • Enter the End Date in the provided field.  

Next, give the ad a Status. Ads can have any of the following statuses:

  • Pending - The ad is not currently being served. The ad will not serve until its status is changed to Live.
  • Live  - The ad is live and being served.
  • Paused -  Ad serving was stopped for some reason, but its end date has not passed yet. The ad will not serve until its status is changed back to Live.
  • Expired  - The ad campaign reached its end date and is no longer being served.
  • Live - Changes Pending - The ad is ready to be served, but it is NOT currently serving because changes were made to the ad that must be QC’d. The ad will not serve until its status is changed to Live.
  • Waiting List - The advertiser is on a waitlist for this position, zone and time frame because there are no available ad slots or impressions for it.
  • Reserved - The position in the specified zone and time period is reserved for an advertiser.
  • Sent - The ad information has been sent to relevant parties. (This is used mainly for GEN where ad serving is handled by an outside company.)

Next, check the Attributes that apply.

  • QC’d  - The ad has been checked to ensure it all information is complete and accurate, and the ad is serving where and when desired.
  • Approved - The ad has passed quality control and is approved for serving to the live site.
  • Active - The ad is active and ready for serving.
  • Geo Target - (only available for the MAL site) Check this box for geo-targeted ads, and the following radio buttons will appear under it to control how the country selection box will work:
    • Under Show Ad for Selected Countries choose INCLUDE if you wish to select ONLY the countries WHERE the ad will appear. Select EXCLUDE if you would like to select ONLY the countries to exclude.
    • In the box underneath those radio buttons, select the countries either to INCLUDE or EXCLUDE based on your radio button selection.

Next, choose a Size. You must choose a size before you upload any creative:

After you select a size, upload the primary creative if there is one. Sizmek ads may not have one.  

 

After you upload the creative, you must select an Ad Serving Type:

  • Sizmek - Choose this option if you entered HTML code into the Impression Image field that came from Sizmek.
  • Once you've selected the Ad Serving type, scroll down and click the Save button to upload the image (if there is one). Ad Manager will then compare the dimensions of the creative you uploaded to the size you chose.
  • If they do NOT match, a warning message will appear at the top of the page, and the ad creative will not save.
  • If they do match, a message will appear at the top of the page that says, ‘Saved Successfully’ then you may continue setting up the ad.

If you chose Sizmek, enter the HTML provided for it here, then click the Save button:

You can return to the Ad Management area by clicking  the Ad Mgmt button or return to where you were by clicking the Back button: