SMART Goals
S = Specific; M = Measurable; A = Achievable; R = Results-Oriented; T = Time Bound
SMART GOAL with Supporting KPI(s) Example 1:
Launch and support innovative Newsletters to engage readers daily and drive revenue of $1,045,000 by December 31, 2022.
KPI: Launch new monthly newsletter, Inside Precision Oncology, in January 2022 with audience target of 10,000 readers and revenue target of $100,000 by December 31, 2022.
KPI: Increase audience engagement with GEN Daily newsletter content to achieve a minimum of 2% CTRs and revenue of $600,000 by December 31, 2022.
KPI: Rebrand Bioprocessing 4.0 to include new areas of content focus and increase direct subscribers by 15% by December 31, 2022.
KPI: Send renewal quotations to all current newsletter advertising clients by January 31, 2021 to secure 90% renewal rate for campaigns in 2022.
SMART GOAL with Supporting KPI(s) Example 2:
Formulate, facilitate and execute Digital Brand Strategies for MAL and GEN that merge technology needs, online audience, innovation and achievement of revenue growth goals to support company value creation.
KPI: Implement a QA plan to track and measure progress with the appropriate cadence
KPI: Implementation in Q3