IT Product Help FilesGENAdsKey_Value Targeting

Key_Value Targeting

In the WP Admin go to Advanced Ads > Ads:

Ads ‹ GEN - Genetic Engineering and Biotechnology News — WordPress - Google Chrome

Click in the ad you need to modify:

Ads ‹ GEN - Genetic Engineering and Biotechnology News — WordPress - Google Chrome

If the Ad is not A GAM type Ad:

If the ad type is not Google Ad Manger, click the down arrow next on the left side of the Ad Type block and select Google Ad Manager to change it:

Edit Ad ‹ GEN - Genetic Engineering and Biotechnology News — WordPress - Google Chrome

Next, select the ad from the Google Ad Manager in the Ad Parameters section:  

Edit Ad ‹ GEN - Genetic Engineering and Biotechnology News — WordPress - Google Chrome

If you don't see the ad in GAM, click the refresh button on the far right:

Edit Ad ‹ GEN - Genetic Engineering and Biotechnology News — WordPress - Google Chrome

It takes about 5 minutes to refresh the ad units. When it does, find the desired ad unit and select it.

Next, we'll ad the key_value targeting.

If the ad is a GAM type ad

scroll down to the Key-Value targeting section and in the drop down, select Categories/Tags/Terms from the custom key drop down:

Edit Ad ‹ GEN - Genetic Engineering and Biotechnology News — WordPress - Google Chrome

In the Key field, put postcategory and click the box to include archive pages. Archive pages are category pages on GEN. Then on the far right, click the add button:

Edit Ad ‹ GEN - Genetic Engineering and Biotechnology News — WordPress - Google Chrome

Click the Custom Key drop down and this time, select Page Id:

Edit Ad ‹ GEN - Genetic Engineering and Biotechnology News — WordPress - Google Chrome

In the Key field, enter post_id and click the Add button on the far right:

Edit Ad ‹ GEN - Genetic Engineering and Biotechnology News — WordPress - Google Chrome

Next, click the update button on the upper left of the page to lock in the changes:

Edit Ad ‹ GEN - Genetic Engineering and Biotechnology News — WordPress - Google Chrome