Glossary of Terms

Term
 Definition
Active
 The ad is active and ready for serving
Ads (banner advertisements)  
 A banner advertisement is comprised of a single fixed creative/ image file (with one backup creative if applicable), a single fixed URL and – in the case of keyword-based ad options – applied to a single keyword.  
Ad Campaigns
 An Ad Campaign is a way to define a single marketing endeavor by a single advertiser. This endeavor could be made up of a single Ad Package containing one or more ads or multiple Ad Packages representing a variety of zoned positions. The term "endeavor" is open to interpretation but traditionally refers to a single product/service or group of related products and/or services. It could, however, just as easily refer to a time frame where ads are served for any assortment of the advertiser's products and services. (i.e. Bio-Rad wants 2 ROS leaderboard ads, six 300x250 ROS ads, four Keywords sponsorships for the skyscraper, etc)
Ad HTML Text
 The HTML for text ads. It Includes all the links and image references necessary for the ad to appear the way the sponsor wants it to.
Ad Packages
 An Ad Package is a vehicle for keeping track of one or more of a single advertiser's ad(s) running in the same position and zone either concurrently, overlapping, or simultaneously via rotation. Ad Packages are the solution to the previous practice of swapping out creatives and editing URLs which hinders our ability to maintain an accurate history of ads per advertiser.
Specific features:
  • Impressions are set on the package level so they can be accurately distributed and recorded throughout the ads within the package.
  • The number of ads allowed within a package is only limited by the total impressions set for a package.
  • The number of ads allowed within a package is only limited by the total impressions set for a package.
  • The number of packages within a zoned position is only limited by the total monthly impressions set for that zoned position.


Advertiser
 the company who purchased the ad
Ad Mgmt The area where you manage, traffic and add banner ads, new advertisers, campaigns, etc
Ad Serving Type

Determines how an ad will be served. It is used for Liebertpub.com + eNewsletter ads only. 

  • Image – Choose Image if you have uploaded an image file and entered a URL in the target URL field. (Choose this for normal ad serving.)  
  • Flash – choose Flash if you uploaded a flash file as the Primary Creative, a backup image file in the Secondary Creative and entered a URL in the Target URL.
  • DCM – Choose DCM (Doubleclick Campaign Management) if instead of uploading an image file, you entered HTML code in the Third Party Link field for the browser to fetch an advertisement from an ad server other than our own.
  • Sizmek – Choose this option if you entered HTML code into the Impression Image field that came from Sizmek.
  • Text – choose Text if instead of uploading an image, you entered the HTML code for a text Ad in the Ad HTML Text field. (Used for eNewsletters only.)
  • Text + Image – Use this if the HTML code you added to the Ad HTML Text field included an image reference. (Used for eNewsletters only.)
Ads Needing Attention A module on the Ad Manager dashboard
Ads that need QC A module on the dashboard which displays which ads have been modified and need to be checked before they can be made live. 
Approved
 The ad has passed quality control and is approved for serving to the live site
Dashboard The main screen of Ad Manager which displays multiple modules 
Geo Target
  • (only available for the MAL site) Check this box for geo-targeted ads and the following radio buttons will appear under it to control how the country selection box will work.
  • Under Show Ad for Selected Countries choose INCLUDE if you wish to select ONLY the countries WHERE the ad will appear. Select EXCLUDE if you would like to select ONLY the countries to exclude.
  • In the box underneath those radio buttons, select the countries either to INCLUDE or EXCLUDE based on your radio button selection.
Impression Image
 For Sizmek ads. It says 'sizmek' in the url provided by the advertiser. When served, that link will call out to Sizmek's server, and it will send back the hyperlinked ad the advertiser set up on their servers.
Impression Sales Status A module on the Ad Manager dashboard
Keyword Sales Status A module on the Ad Manager dashboard
Material Status
 A module on the Ad Manager dashboard
Mobile Creative (For GEN only. This type of creative is not served by serve.liebertpub.com) It is meant to store the mobile version of the ad 
New Insertion Orders
 A module on the Ad Manager dashboard
Primary Creative
 It is the main creative that is served. It can be either an image or a flash file.


QC’d
 The ad has been checked to ensure all information is complete and accurate, and the ad is serving where and when desired.
Reserved Ads
 A module on the Ad Manager dashboard which displays the ad campaigns that have been reserved.
Sales Reps The person who acquired the ad sale
Secondary Creative
 If the primary creative is a flash file, you must upload an image file as the secondary creative. Both the primary and secondary creatives must be exactly the same size as was selected. 
Size Every time you upload an ad creative, you MUST choose a size.
Start Date
 The date the ad will start serving

Status

Shows the status of the ad. Ads can have any of the following statuses:

  • Pending – The ad is not currently being served. The ad will not serve until its status is changed to live.
  • Live – The ad is live and being served.
  • Paused – The ad serving was stopped for some reason. Its end date has not passed yet. The ad will not serve until its status is changed to live.
  • Expired – The ad campaign reached its end date and will no longer be served
  • Live - Changes Pending – The ad is ready to be served, but it is NOT currently serving because changes were made to the ad that must be QC’d. The ad will not serve until its status is changed to live.
  • Waiting List – The advertiser is on a waitlist for this position, zone and time frame because there are no available ad slots or impressions for it.
  • Reserved – The position in the specified zone and time period is reserved for the advertiser.
  • Sent - The ad information has been sent to relevant parties. (This is used mainly for GEN where ad serving is handled by an outside company.)
Target URL
 The URL the ad will click through to. Please enter the URL with the http:// prefix.
3rd Party Image Links For DCM (Doubleclick Campaign Management) ads. When served, the provided link will call out to DCM's server, and it will send back the hyperlinked ad the advertiser set up on their servers.
Time-Based Bulk ads Time-based Bulk Campaigns do not have impressions. They run for a specified time frame instead.
Waiting List A module on the Ad Manager dashboard
Zones Areas of a website that have specific ad tags to differentiate them. Ads are served to a specific zone, size and placement.